While working at Facebook, Nathan Reuss teamed up with Budweiser to create a way for people to send each other beer through Facebook. We partnered with AKQA to deliver a holistic web app called Buds For Buds. Using Facebook’s platform, age gate, and News Feed ads, people could choose a Facebook friend to send the beer, pay for it, and the recipient got a notification to choose a location nearest them to pick it up. This was a first of it's kind project and functionality that allowed people to send beer through the internet.

Credit: Budweiser, AKQA, Gratafy, Facebook Creative Shop